Assistant Copywriter

Urban Outfitters (February 2017 — present)

Drafts compelling, accurate, brand-appropriate copy for several hundred items on a weekly basis
Researches products, materials, trends to develop adequate background for the writing of copy
Partners with Buying teams to procure product specs and additional relevant information
Writes monthly meeting minutes and approves daily reviews
Manages copywriting duties within tracking systems, regularly logging workflow
Coordinates to supply copy for Marketing, E-Commerce, Buying and Operations requests

Lifestyle writer

Time Out Philadelphia (October 2017 — present)

Writes compelling Philadelphia-focused content across digital and print channels
Conducts interviews with local business owners, artists, and personalities for articles
Researches and attends events, trends, and openings for future content

Communications Coordinator

Mango Salon (January 2016 — February 2017)

Wrote monthly email marketing campaigns that reach over 5,000 people; average open rate has increased to 34% from mid 20s, almost 10% higher than industry average
Wrote all copy for complete website redesign for $7M company; assisted Creative Director in conceptualizing redesign
Responsible for all social media content; gained over 200 new Instagram followers in one month with a targeted, co-branded influencer campaign
Maintained editorial calendar for newsletters, social media, blog posts and press releases

Fashion Writer and Stylist

Richmond Magazine (July 2015 — February 2017)

Wrote biannual home show advertising insert for design and home businesses
Wrote feature digital and print articles that include interviews, research, fact checking and editing
Wrote weekly digital column highlighting local businesses, fashion events and creative personalities

Content Creator

Brit+Co, Upwork, 1st Dibs, Rocky Mountain Essentials Beauty (March 2015 — present)

Writes digital articles covering wellness, art, design, travel, fashion, beauty, food and wine topics including Q&As, interviews, slideshows, in-depth features, opinion pieces and travel guides

Copywriter

Calliope Studios, Hapari, Upwork (March 2015 — present)

Writes product descriptions that are factual, informative and consistent with brand voice
Writes website copy (mission statement, about us) consistent with brand voice
Follows standard SEO procedures and writes meta descriptions for optimal visibility and new customer retention

Owner and Founder

FORAGE Consignment + Vintage (October 2012 — August 2015)
Beaucoup Vintage (May 2010 — September 2012)

Established and grew vintage clothing store to profitability after six months
Directed merger with consignment business, expanding customer base and diversifying revenue model
Bought and inventoried all vintage merchandise, building an in-store inventory worth $30,000
Styled yearly photo and video shoots for advertising and website content
Hired and managed all employees and interns
Produced yearly in-store events and fundraisers in collaboration with other local businesses

Visitor Services Coordinator

University of Mary Washington Art Gallery (May 2008 — April 2010)

Authored bi-annual membership newsletter, press releases and marketing materials
Coordinated all openings and special events with guest speakers, catering and media outlets
Managed and scheduled all student employees
Gave tours of exhibitions to all school groups and private groups

Writing Consultant

University of Mary Washington Writing Center (Feb. 2007 — April 2008)

Conducted one-on-one tutoring sessions, helping students identify writing strengths and weaknesses
Guided students through structural and content issues in their work to improve their writing skills
Helped students with common grammatical, organizational and formatting writing problems using APA, AP style guidelines

University of Mary Washington, Fredericksburg, VA May 2005

Bachelor of Arts, Art History