WRITING EXPERIENCE                                                  

Assistant Copywriter

Urban Outfitters    (February 2017 — present)

  •     Drafts compelling, accurate, brand-appropriate copy for several hundred items on a weekly basis
  •     Researches products, materials, trends to develop adequate background for the writing of copy
  •     Partners with Buying teams to procure product specs and additional relevant information
  •     Writes monthly meeting minutes and approves daily reviews 
  •     Manages copywriting duties within tracking systems, regularly logging workflow
  •     Coordinates to supply copy for Marketing, E-Commerce, Buying and Operations requests

Lifestyle writer

Time Out Philadelphia    (October 2017 — present)

  •     Writes compelling Philadelphia-focused content across digital and print channels
  •     Conducts interviews with local business owners, artists, and personalities for articles
  •     Researches and attends events, trends, and openings for future content

Communications Coordinator

Mango Salon     (January 2016 — February 2017)

  • Wrote monthly email marketing campaigns that reach over 5,000 people; average open rate has increased to 34% from mid 20s, almost 10% higher than industry average
  • Wrote all copy for complete website redesign for $7M company; assisted Creative Director in conceptualizing redesign
  • Responsible for all social media content; gained over 200 new Instagram followers in one month with a targeted, co-branded influencer campaign 
  • Maintained editorial calendar for newsletters, social media, blog posts and press releases 

Fashion Writer and Stylist

Richmond Magazine     (July 2015 — February 2017)

  • Wrote biannual home show advertising insert for design and home businesses  
  • Wrote feature digital and print articles that include interviews, research, fact checking and editing
  • Wrote weekly digital column highlighting local businesses, fashion events and creative personalities

Content Creator

Brit+Co, Upwork, 1st Dibs, Rocky Mountain Essentials Beauty    (March 2015 — present)

  • Writes digital articles covering wellness, art, design, travel, fashion, beauty, food and wine topics including Q&As, interviews, slideshows, in-depth features, opinion pieces and travel guides


Calliope Studios, Hapari, Upwork    (March 2015 — present)

  • Writes product descriptions that are factual, informative and consistent with brand voice
  • Writes website copy (mission statement, about us) consistent with brand voice
  • Follows standard SEO procedures and writes meta descriptions for optimal visibility and new customer retention

PROFESSIONAL EXPERIENCE                                              

Owner and Founder

FORAGE Consignment + Vintage     (October 2012 — August 2015)
Beaucoup Vintage     (May 2010 — September 2012)

  • Established and grew vintage clothing store to profitability after six months
  • Directed merger with consignment business, expanding customer base and diversifying revenue model
  • Bought and inventoried all vintage merchandise, building an in-store inventory worth $30,000
  • Styled yearly photo and video shoots for advertising and website content
  • Hired and managed all employees and interns
  • Produced yearly in-store events and fundraisers in collaboration with other local businesses

Visitor Services Coordinator

University of Mary Washington Art Gallery     (May 2008 — April 2010)

  • Authored bi-annual membership newsletter, press releases and marketing materials
  • Coordinated all openings and special events with guest speakers, catering and media outlets
  • Managed and scheduled all student employees
  • Gave tours of exhibitions to all school groups and private groups

Writing Consultant

University of Mary Washington Writing Center     (Feb. 2007 — April 2008)

  • Conducted one-on-one tutoring sessions, helping students identify writing strengths and weaknesses
  • Guided students through structural and content issues in their work to improve their writing skills 
  • Helped students with common grammatical, organizational and formatting writing problems using APA, AP style guidelines


University of Mary Washington, Fredericksburg, VA    May 2005

Bachelor of Arts, Art History