I used to be obsessed with fashion blogs and street style photography. I was there at the beginning of the trend - it was 2007 when Rumi Neely, Jane Aldridge and Susie Bubble were the only game in town and the Sartorialist had just started taking street style photos on the corners of Soho. I would sit at the writing center computer with Laura, scrolling through the Glamourai's archives and marveling at the ingenuity of putting designer pieces with Forever 21 finds. Of mixing florals and stripes.
I stayed obsessed with fashion blogs even as they became more and more ubiquitous. Hell, Laura and I even started one (I miss you [sometimes], chicfaced!) I had an intense morning routine involving a long list of ex-lovers (two months till Taylor, y'all!), I mean blogs to check and would save onto my computer hundreds of photos of outfits I wanted to recreate (a time pre-Pinterest, can you even imagine it?)(yes, you can. And it was obviously hell on Earth). It was so fun and inspiring and fresh. A new frontier! What will come of it???
Of course by now, you know what came of it. Bloggers starting monetizing the shit out of their websites - they became so bought that nothing was/is personal about their style anymore. It's all affiliate links and sponsored posts and it's gross and uninspiring now and like, please, tell me again how GENEROUS Old Navy was to send you a bunch of athletic wear that you're casually modeling with a coffee and yoga mat in the middle of a parking garage while you "dash off to exercise before the crazy day starts". It's not joyful anymore and reeks of try-hard. Let's be real, I don't need to see 10 photos of you in a gifted striped t-shirt and affiliate linked skinny jeans. Ain't nothin special about your Chuck Taylor's, love. Fashion blogs have become just as glossy and dollar-driven as the mags which is kind of misses the whole point of personal style blogs, I think. Or maybe I'm just aging out of it all. Or maybe fashion in general has just become more serious and simple. Or maybe I just LOVE TO COMPLAIN.
With all that said, I do still love Pinterest and Instagram for style inspiration. I live for a mirror #ootd, love a flat lay on Insta and pour over Pinterest for photos of editors arriving to the NYFW tents. I get so many good ideas from girls coming through the shop. I'll buy anything Jenna Lyons puts onto her body.
Oh, and please believe I will always LOVE Karla. That girl is a damn goddess. Her style has evolved but she's stayed true to herself. Her outfits are provocative and a bit out there - aspirational rather than relatable - and I love her for it. Plus you'll never see her shilling Blue Apron. Literally does anyone use that service except for the bloggers who get it delivered to their doors for free???
ANYWAY. What is this post even saying?? It was meant to be a confessional of my latest "guilty" (I honestly don't really feel guilty about it) pleasure which is - beauty vlogging. Here I am though straight up ranting about the current state of fashion blogging like I'm Chris Matthews and Sarah Palin just said W is smarter than Obama or something equally ludicrous (I just spelled ludicrous like ludacris and those are not the same things).
So, beauty vlogging, y'all! It's a whole new world for me. I know I'm late to the party and I also know they're just as monetized as fashion blogs but I haven't watched enough to become jaded yet. Give me a month. Anyway, I highly recommend watching if you're feeling stressed. Watching beauty tutorials on YouTube is the most soothing, calming thing I've done in years. My whole life??? Maybe. You will not feel more zen than after you've just watched Lisa Eldrige's No Make Up Make Up look (yeah, you heard me).
I love Essie, Claire, Zoe and Lisa. Essie is a Canadian living in London and is expressive and relatable. Claire is the coolest chick I've ever seen in my life and her tattoos are tdf. Zoe is sweet and bubbly and Lisa is funny and a total professional. Here's something I've noticed. Most beauty bloggers are either in California or England. Like...all of them? Is this a rule? Anyway it's fine because I love Cali girls and dig a British accent. I love the way British girls say mascara. They say the "car" like an actual automobile and not like "care". Isn't that so good?
But for real though, I don't wear a ton of make up. I'm pretty into skincare I'll say but I'm a loyalist and once I find a product that works I tend to stick with it. So it's not like I'm watching these ladies trying to buy everything they talk about. I mostly just love to listen to them talk and I LOVE to watch them apply make up. I especially love it when they do tutorials - my favorite is winged eyeliner. Winged eyeliner is serious. Every one of them says so. It takes practice and precision and for the love of GOD don't do an entire eye and move on to the next. Do each step to each eye as you go. Maybe this is what it means when men say they like to watch women get ready in the mornings or evenings. I never understood it but if this is the vibe they get then yeah, I'm down. I'll watch your wife get ready for an event. What? Nevermind.
The other part of this is that a lot of them do day-in-the-life vlogs in addition to their beauty tutorials and they are just as good. Essie is the best at vlogging. Claire's are also fun. It's literally a 10 - 20 minute video they film as they go about their day. Sometimes they're traveling and it's super exciting and other times you watch them make breakfast. As I type this out, I realize how creepy it sounds. I'm not the only one though. These girls have hundreds of thousands of subscribers.
After proofreading this post I've come to the conclusion that I sound completely bananas and like I have too much free time on my hands. Both may be true.